The benefits of a professional visual content and image for the communication needs and the general success of a hotel or any other hospitality business are self-evident, numerous and oftentimes subversive, although not apparent to many owners up until the moment they are tested. Here’s a short list of some good reasons for this big leap in your professionalism and business success:
Small investment, impressive achievements
It’s a small scale investment, compared to the manyfold overall cost of building up a business and of its infrastructure, that highlights and promotes it (instead of belittling and discrediting it with unprofessional and bad imagery).
What really causes a booking
Imagery, either photography or video, they are the only means of allowing prospective visitors the possibility of a meaningful perception and remote previewing of a place and this is obviously the most critical point that generates a booking. That means it has to be good enough tο cause this decision.
The 7 seconds race winner
Yes, 7 seconds is the average time a person spends while browsing on a hotel website. Only strong, captivating imagery has the chance to win the impressions.
Building and boosting prestige
A professional photography presentation offers as well a higher prestige to the overall image of a business, especially in the arena of modern competition. On the contrary, an amateur image degrades it.
Better prices along with booking numbers
Last but not least, a serious photography presentation obviously permits and justifies better prices and fees for your product and services.